Unemployment, Take II

It's different this time around. I've got more experience and more bullets to put on my resume.

So, in addition to sending said resume to pretty much every friend and family member I have, I've been thinking about doing some freelance writing and editing. However, I'm having a tough time deciding what to put on business cards. I want to make sure that the brand I create for myself is a good representation of my talents and of what I have to offer a potential employer. How do I want to position myself? As a writer? A marketing professional? I don't want to narrow my chances because someone only sees me as a Copywriter or a Media Planner.