it was a bit odd when the pilot did a commercial for the Jet Blue AmEx card before taxiing down the runway at Logan. For the most part, Jet Blue is kind of like Target- they use design to hide the discount feel. They know that the small touches are what count. There was no in-flight magazine, but there were individual TV screens with 36 channels, plus 3 movie options. The flight attendants did not make you feel bad if you asked for another bag of chips. And I've never had so much leg room!